Christa Alexander is a passionate advocate for rural telecommunications with a strong focus on government relations and public policy. A fourth-generation leader in her family’s business—Arriva, a Fail Family Company—Christa is continuing a legacy that began in 1923. She currently serves as President and CEO, working alongside her sister, Ali, to deliver high-quality broadband services to rural communities.
An attorney by training and a graduate of the University of Mississippi School of Law, Christa rejoined the family business in 2012 as In-House Counsel. Since then, she has combined her legal expertise with her deep commitment to rural development, working to ensure small-town America has access to the connectivity it needs to thrive.
Christa’s industry leadership is well recognized. She recently joined the Mississippi Enterprise for Technology as a Board Director. She is a past President of the Broadband Association of Alabama and Mississippi (formerly the Telecommunications Association of the Southeast), a current member of the NTCA–The Rural Broadband Association Government Affairs Board, and Director of the NTCA Political Action Committee. She also serves on the Mississippi Public Service Commission’s Connect Mississippi Committee and is a Past President of the Georgia Telephone and Broadband Association.
Her efforts have earned her national and regional recognition, including NTCA’s Grassroots Advocate of the Year in 2020. In 2021, she was appointed by Governor Tate Reeves to the Mississippi Department of Information Technology Board of Directors. The Mississippi Business Journal named her one of its Top 50 Distinguished Business Women in 2023, and she is also a recipient of the Ole Miss Alumni Association’s Top 40 Under 40 award.
Outside of her professional work, Christa is dedicated to animal welfare, serving on the board of the Mississippi Spay and Neuter Initiative. She enjoys spending time at the beach with her dogs and attends Saint John’s Episcopal Church in Laurel.
